Data Privacy For the Protection of Your Personal Data

Thank you for your interest in our website. The protection of your personal data is very important to us. In the following, you will find information on how we handle your data that is collected through your use of our website. Your data will be processed in accordance with the legal regulations on data protection. 

Person responsible for the DSGVO 

Hawk AI GmbH
Friedenstraße 22B / i3
81671 München
 info@hawk.ai
089 25552420 

Contact details of the data protection officer 

Proliance GmbH / www.datenschutzexperte.de
Datenschutzbeauftragter
Leopoldstr. 21
80802 München
datenschutzbeauftragter@datenschutzexperte.de

Definitions 

Our data protection declaration is intended to be simple and understandable for everyone. 

In this privacy policy, the official terms of the General Data Protection Regulation (DSGVO) are generally used. The official definitions are explained in Art. 4 DSGVO. 

Access to and storage of information in terminal equipment 

By using our website, information (e.g. IP address) may be accessed or stored (e.g. cookies) in your terminal equipment. This access or storage may involve further processing of personal data within the meaning of the GDPR. 

In cases where such access to information or such storage of information is absolutely necessary for the technically error-free provision of our services, this is done on the basis of Section 25 (1) Sentence 1, (2) No. 2 TTDSG.  

In cases where such a process serves other purposes (e.g. the needs-based design of our website), this will only be carried out on the basis of Section 25 (1) TTDSG with your consent in accordance with Article 6 (1) a DSGVO. The consent can be revoked at any time for the future. The requirements of the DSGVO and the Federal Data Protection Act (BDSG) apply to the processing of your personal data. 

For more information on the processing of your personal data and the relevant legal bases in this context, please refer to the following sections on the specific processing activities on our website. 

Server log files

When you access our website, it is technically necessary for data to be transmitted to our web server via your Internet browser. The following data is recorded during an ongoing connection for communication between your Internet browser and our web server: 

• Date and time of the request 
• Name of the requested file 
• Page from which the file was requested 
• Access status 
• Web browser and operating system used 
• (Complete) IP address of the requesting computer 
• Amount of data transferred 

We collect the listed data to ensure a smooth connection setup of the website and to enable a comfortable use of our website by the users. In addition, the log file is used to evaluate system security and stability as well as for administrative purposes. The legal basis for the temporary storage of the data or the log files is Art. 6 para. 1 lit. f DSGVO. For reasons of technical security, in particular to defend against attempted attacks on our web server, we store this data for a short time. Based on this data, it is not possible for us to draw conclusions about individual persons. After 30 days at the latest, the data is anonymized by shortening the IP address at domain level, so that it is no longer possible to establish a link to the individual user. 

Cookies

Contact form and contact by e-mail 

If you send us inquiries via contact form or e-mail, your data from the inquiry form or your e-mail, including the first and last name you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. The specification of an e-mail address is required to contact us, the specification of your name and telephone number is voluntary. Under no circumstances will we pass on this data without your consent. The legal basis for the processing of the data is our legitimate interest in responding to your request pursuant to Art. 6 (1) lit. f DSGVO and, if applicable, Art. 6 (1) lit. b DSGVO, if your request is aimed at concluding a contract. Your data will be deleted after final processing of your request, provided that there are no legal obligations to retain data. You can object to the processing of your personal data at any time in the case of Art. 6 para. 1 lit. f DSGVO. 

Newsletter (Hubspot)

If you would like to receive the newsletter offered on the website with regular information about our offers and products, we require your e-mail address as mandatory information. The provision of additional data is voluntary in order to be able to address you personally in the newsletter. 

For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you our newsletter by e-mail if you have expressly confirmed that you consent to the sending of newsletters. In the first step, you will receive an e-mail with a link that you can use to confirm that you, as the owner of the corresponding e-mail address, want to receive newsletters in the future. With the confirmation, you give us your consent pursuant to Art. 6 para. 1 lit. a DSGVO that we may use your personal data for the purpose of sending the desired newsletter. 

When registering for the newsletter, we store, in addition to the e-mail address required for sending, the IP address through which you registered for the newsletter as well as the date and time of registration and confirmation, in order to be able to track possible misuse at a later date. The legal basis for this is our legitimate interest according to Art. 6 para. 1 lit. f DSGVO. 

You can unsubscribe from the newsletter at any time via the link included in each newsletter or by sending an email to the responsible person named above. After unsubscribing, your e-mail address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to the continued use of the data collected or the continued processing is otherwise permitted by law. 

Our e-mail newsletters are sent via a technical service provider to whom we pass on the data you provided when registering for the newsletter. We have entered into an data processing agreement with our email service provider, in which we oblige them to protect our customers' data and not to pass it on to third parties. 

Service provider: Hubspot
Address: 425 First Street, 2nd Floor, Cambridge, MA 02141, United States
Privacy policy: https://legal.hubspot.com/privacy-policy

As there is a transfer of personal data to third countries (e.g. the USA), further protection mechanisms are required to ensure the data protection level of the GDPR. To ensure this, we have agreed standard data protection clauses with the provider in accordance with Art. 46 (2) lit. c DSGVO. These oblige the recipient of the data in the third country to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even by this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the third country. 

The service provider uses the information from the newsletter registration for the dispatch and statistical evaluation of the newsletter on our behalf on the basis of your consent pursuant to Art. 6 Para. 1 lit. a DSGVO. For the evaluation, the sent emails contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively pseudonymously and is not linked to your other personal data, a direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. 
If you wish to revoke your consent to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Google Analytics

Our website uses Google Analytics, an internet analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses so-called "cookies".  

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, and compiling reports on website activity. Google will also use this information to provide the website operator with other services related to the use of the website and the Internet. The IP address sent by your browser as part of Google Analytics will not be combined with any other data held by Google. The processing is carried out in accordance with Art. 6 para. 1 lit. a DSGVO on the basis of the consent given by you. 

We use Google Analytics only with IP anonymization enabled. This means that your IP address is only processed by Google in a shortened form. 
We have concluded a data processing agreement with the service provider in which we oblige it to protect our customers' data and not to pass it on to third parties.  
Since a transfer of personal data to the USA takes place, further protection mechanisms are required to ensure the level of data protection of the GDPR. To ensure this, we have agreed standard data protection clauses with the provider in accordance with Art. 46 (2) lit. c DSGVO. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even by this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA.  

The terms of use of Google Analytics and information on data protection can be accessed via the following links:  
https://marketingplatform.google.com/about/analytics/terms/us/
https://policies.google.com/

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. Deletion of user-level and event-level data associated with cookies, user identifiers (e.g., User ID), and advertising IDs (e.g., DoubleClick cookies, Android advertising ID, IDFA [Apple identifier for advertisers]) occurs no later than 14 months after collection. 

You can prevent cookies from being stored by adjusting the settings of your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website without restrictions. You can also prevent Google from collecting the data generated by the cookie and from analyzing your use of the website (including your IP address) and processing this data by Google by downloading and installing the browser plugin available at https://tools.google.com/dlpage/gaoptout.

Google Ads 

We use "Google Ads" on our website, a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as "Google"). We use Google Ads for marketing and optimization purposes, in particular to display ads that are relevant and interesting to you. 

Provided that you have given us your consent to do so pursuant to Art. 6 (1) p. 1 lit. a DSGVO, we can use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media. This allows us to determine how successful individual advertising measures are. 

These advertising media are delivered by Google via so-called "AdServers". For this purpose, we use so-called AdServer cookies, which can be used to measure certain parameters for measuring success, such as display of the ads or clicks by users.  

If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually lose their validity after 30 days. They are not intended to identify you personally. The following information is usually stored as analysis values for this cookie: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wishes to be addressed). These cookies allow Google to recognize your web browser. If a user visits certain pages of an Ads customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to that page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked across Ads customers' websites. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information. 

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. According to our knowledge, Google receives the information that you have called up the relevant part of our website or clicked on an ad from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is the possibility that Google learns your IP address and stores it. 

Since a transfer of personal data to the USA takes place, further protection mechanisms are required to ensure the level of data protection of the GDPR. To ensure this, we have agreed standard data protection clauses with the provider in accordance with Art. 46 Para. 2 lit. c DSGVO. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even by this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA.  

Further information on data use by Google, on setting and objection options and on data protection can be found on the following Google web page: 

• Privacy policy: https://policies.google.com/privacy

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. It is also possible to prevent the storage of cookies by setting your web browser to block cookies from the domain "www.googleadservices.com" (https://www.google.com/settings/ads). We would like to point out that this setting will be deleted when you delete your cookies. In addition, you can deactivate interest-based ads via the link http://optout.aboutads.info. We would like to point out that this setting will also be deleted when you delete your cookies.

Google reCAPTCHA 

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). 

The purpose of reCAPTCHA is to verify whether data entry on our website (e.g. in a contact form) is made by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information, e.g. 

• IP address  
• length of time the website visitor spends on the website 
• mouse movements made by the user

The data collected during the analysis is forwarded to Google. 

The reCAPTCHA analyses run entirely in the background. Website visitors are not made aware that an analysis is taking place. The data processing is based on Art. 6 (1) lit. f DSGVO. We have a legitimate interest in protecting our website from abusive automated spying and from unwanted automated mailings (spam). 

Since a transfer of personal data to the USA takes place, further protection mechanisms are required to ensure the level of data protection of the GDPR. To ensure this, we have agreed standard data protection clauses with the provider in accordance with Art. 46 Para. 2 lit. c DSGVO. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even by this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA.  

We do not store any personal data from the use of reCAPTCHA. In general, personal data of the data subject will be deleted or blocked as soon as the purpose of the storage no longer applies. 

Further information about Google reCAPTCHA as well as Google's privacy policy can be found under the following links: https://policies.google.com/privacy and https://www.google.com/recaptcha/about/.

LinkedIn Analytics / LinkedIn Insight 

We use the conversion tracking technology and the retargeting function of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland on our website. This enables us to play personalized ads on LinkedIn to visitors of our website. For this purpose, a cookie, LinkedIn Insight-Tag, is set in your browser with a validity of 120 days, which enables LinkedIn to recognize you if you visit this website and are logged into your LinkedIn account at the same time. LinkedIn uses this data to generate anonymous reports on the performance of the advertisements as well as information on website interaction. The information generated by the cookie is usually transferred to a server in the USA and stored there. 

The legal basis for the processing is your consent pursuant to Art. 6 para. 1 lit. a DSGVO. 

Since a transfer of personal data to the USA takes place, further protection mechanisms are required to ensure the level of data protection of the DSGVO. To ensure this, we have agreed standard data protection clauses with the provider in accordance with Art. 46 (2) lit. c DSGVO. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even by this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA.  

You can deactivate LinkedIn Insight conversion tracking and interest-based personalized advertising by opting out at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Further information on data protection at LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy.

YouTube 

On our website, we integrate videos from "YouTube", a social media platform of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as "Google"). The legal basis for the processing of your personal data is your consent granted for this purpose pursuant to Art. 6 (1) lit. a DSGVO. 

If the playback of embedded YouTube videos is started by your consent, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behavior. If you are logged in to Google, your data is directly assigned to your account when you click on a video. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. Google stores this data as usage profiles and uses it for the purposes of advertising, market research, and/or needs-based design of its websites. Such an evaluation is carried out in particular (also for users who are not logged in) for the display of tailored advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles. Please contact Google directly for this purpose. 
 
Since a transfer of personal data to the USA takes place, further protection mechanisms are required to ensure the level of data protection of the GDPR. To ensure this, Google uses standard data protection clauses in accordance with Art. 46 (2) lit. c DSGVO. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even by this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA. 

Further information on data protection and data use by Google can be found on the following Google website: https://policies.google.com/privacy.

Leadfeeder 

Our website uses the web analytics service Leadfeeder provided by Liidio Oy. Liidio Oy is a European company based in Finland (Liidio Oy., Mikonkatu 17 C, 00100 Helsinki, team@leadfeeder.com, + 358504303422). 

This tool allows visitors to be tracked by the website without having to fill out forms. It is still not necessary for the visitor to register (opt-in). Information about the company to which the visiting employee belongs is collected and made available. This provides contact information and tracks activity on the website.  
 
Cookies are used to operate this tool. Cookies are small text files that are stored locally in the cache of the site visitor's Internet browser. Cookies make it possible to localize the user by means of the IP address. These cookies are deleted by the provider after one year.  
 
The legal basis for the processing of the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent. We pay particular attention to the protection of your personal data when using this tool. In order to exclude a direct personal reference, IP addresses are only stored and processed anonymously. This means that it is only possible to trace which company visited our website, which pages were viewed and how much time was spent on the website. All data is thus only collected at the company level.  

However, Leadfeeder also offers the possibility to enrich this company data with contact data of people from publicly available data sources.  
Leadfeeder offers every user the possibility to view the contact data, correct it, request its deletion or have its use permanently blocked with the help of an online service. 

The user can also object to the processing of personal data at any time and, in case of requests or concerns, the data protection officer can be contacted using the e-mail address "privacy@leadfeeder.com".  

For more information about Leadfeeder Inc. and about the Leadfeeder tool, please visit: 
https://www.leadfeeder.com 

The privacy policy of Leadfeeder Inc. can be found at: 
https://www.leadfeeder.com/privacy

Data transfer and recipients 

Your personal data will not be passed on to third parties unless 

• if we have explicitly indicated this in the description of the respective data processing. 
• if you have given your express consent to this in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO, 
• the disclosure is necessary for the assertion, exercise or defense of legal claims pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO and there is no reason 
• legal claims and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data, 
• in the event that there is a legal obligation for the disclosure pursuant to Art. 6 (1) sentence 1 lit. c DSGVO, and 
• as far as this is necessary for the processing of contractual relationships with you according to Art. 6 para. 1 p. 1 lit. b DSGVO. 

We also use external service providers for the processing of our services, which we have carefully selected and commissioned in writing. They are bound by our instructions and are regularly monitored by us. With whom we have, if necessary, concluded order processing contracts in accordance with Art. 28 DSGVO. These are service providers for web hosting, sending emails and maintenance and care of our IT systems, etc. The service providers will not share this data with third parties. 

Data security 

We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons. This website uses SSL encryption for security reasons and to protect the transmission of confidential content. 

Duration of storage of personal data 

The duration of the storage of personal data is measured by the relevant statutory retention periods (e.g. from commercial law and tax law). After expiry of the respective period, the corresponding data is routinely deleted. If data is required for the fulfillment or initiation of a contract or if we have a legitimate interest in continuing to store it, the data will be deleted when it is no longer required for these purposes or you have exercised your right of revocation or objection.

Your rights 

In the following, you will find information on which data subject rights the applicable data protection law grants you vis-à-vis the controller with regard to the processing of your personal data: The right to request information about your personal data processed by us pursuant to Article 15 of the GDPR. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details. 

The right, in accordance with Art. 16 DSGVO, to demand the immediate correction of incorrect or completion of your personal data stored by us. 

The right, pursuant to Art. 17 DSGVO, to request the erasure of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims. 

The right to request the restriction of the processing of your personal data in accordance with Art. 18 DSGVO, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer need the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing in accordance with Art. 21 DSGVO. 

The right, pursuant to Art. 20 DSGVO, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller. 

The right to complain to a supervisory authority in accordance with Art. 77 DSGVO. 

As a rule, you can contact the supervisory authority of the federal state of our registered office stated above or, if applicable, that of your usual place of residence or workplace for this purpose. 

The right to revoke consent given in accordance with Art. 7 (3) DSGVO: You have the right to revoke consent to the processing of data once given at any time with effect for the future. 

In the event of revocation, we will immediately delete the data concerned, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation;

Right of objection 

Insofar as your personal data is processed by us on the basis of legitimate interests pursuant to Art. 6 (1) p. 1 lit. f DSGVO, you have the right to object to the processing of your personal data pursuant to Art. 21 DSGVO, insofar as this is done for reasons arising from your particular situation. Insofar as the objection is directed against the processing of personal data for the purpose of direct marketing, you have a general right of objection without the requirement to specify a particular situation. 
If you wish to exercise your right of revocation or objection, an e-mail to: support@hawk.ai is sufficient. 

External links 

Social networks (Facebook, Twitter and Xing) are integrated on our website only as a link to the corresponding services. After clicking on the embedded text/image link, you will be redirected to the page of the respective provider. User information is only transferred to the respective provider after the forwarding. For information on the handling of your personal data when using these websites, please refer to the respective data protection provisions of the providers you use. 

Subject to change 

We reserve the right to adapt or update this data protection declaration if necessary in compliance with the applicable data protection regulations. In this way, we can adapt it to the current legal requirements and take into account changes to our services, e.g. when introducing new services. The most current version applies to your visit. 

Status of this data protection declaration:  11.04.2019

Data Protection Declaration
Imprint
Terms of Use
datenschutzexperte.de
Leopoldstr. 21
80802 München
+49 89 25552420 

German version